Contradiction of terms

originally uploaded by digital.chain.

I took this during our last visit to Las Vegas to usher in the new year. Being in the "Sin City" it seems odd that a nightclub should offer a religious experience to its patrons.

So, I looked at the definitions of TAO, RELIGION and NIGHTCLUB

TAO - Tao is simply the way and order of the Universe.

RELIGION - A religion is a set of common beliefs and practices generally held by a group of people, often codified as prayer, ritual, and religious law.

NIGHTCLUB - A nightclub (or "night club" or "club") is a drinking, dancing, and entertainment venue which does its primary business after dark. (kaya nga night).

Stranger still, for me, is that the concept of worship has now taken on a new twist. Here's how I read the sign:

That partying in nightclubs is now a common practice since its in man's nature to eat, drink and be merry -it's just the natural thing to do.

I wonder what schools of though on Hedonism are they practicing. Is it the qualitative or the quantitative approach (Bentam vs. Mill)?